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	Internet Business Monthly Newsletter Creator: Paul Polishuk, Editor \| 1&1 Internet named Best Web Hosting Company for 2005 As its growth in the United States continues at a brisk and steady pace, 1&1 Internet Inc. has been ... Publisher: Information Gatekeepers Inc

352 pages	Web Sites Do-It-Yourself For Dummies Creator: Janine Warner \| Computers - 2010-01-07 Put your business online, start selling products through your Web site, or help plan your next college or family reunion ?— this book shows you how it's ... Publisher: For Dummies
About this book A step-by-step guide to creating your first Web site Everybody's building cool web sites, but how? Web Sites Do-It-Yourself For Dummies, 2nd Edition, shows you how, with simple, step-by-step instruction that will build your confidence as you build your site. You'll learn to plan your site and secure a domain name, how to use Dreamweaver for site construction, and how to test and publish your site. You'll also learn about designing a blog, creating a podcast, adding Flash, and even how to make money with your Web site. Dummies makes it easy and fun! Perfect for those who've never attempted a Web site before, including small-business owners, the family historian, amateur genealogists, and travel buffs Explains using Web site creation tools including Dreamweaver, Photoshop Elements, Flash, and WordPress Shows how Web pages work, how to plan and design your site, and what to look for in Web hosting services Covers editing and creating Web graphics and text, how to customize a site for different...

768 pages	Building web sites all-in-one desk reference for dummies Creator: Doug Sahlin, Claudia Snell \| Computers - 2006-12-29 However, these interruptions in service are a fact of life, and the best Web hosting services have redundancy built into their system to guard against down ... Publisher: For Dummies
About this book From idea to online, your key to great-looking Web sites Your one-stop guide to building a user-friendly site with professional flair Whether you're building a site to keep in touch with others, sell products, or promote a cause, you want to make sure yours stands out in the crowd. This handy reference shows you how to design an accessible site, create graphics and navigation menus, build forms, insert sound and video, and keep your visitors coming back for more. Discover how to Plan, maintain, and promote a Web site Design with users in mind Work with HTML and CSS Optimize graphic elements for the Web Build your site with e-commerce functionality

358 pages	1000 best eBay success secrets Creator: Greg Holden \| Business & Economics - 2006-11-01 WEB HOSTING SERVICES 781. You need to find a host for your web- site: an ... Your ISP can function as a web host. Sites like AOL Hometown and Yahoo! ... Publisher: Sourcebooks Inc
About this book According to an AC Nielsen study conducted in early 2005, as many as 724,000 Americans depend on eBay sales for all or part of their income. But it is becoming more difficult to run a profitable business on eBay, as its sales growth slows and fees increase. Sellers are being squeezed between these two factors. In order to thrive in this unique marketplace, sellers need to spend their money wisely, buy goods that will sell at low prices, market those goods aggressively and develop a well-rounded business presence. 1000 Best eBay PowerSeller Secrets is packed full of insider secrets and strategies designed to help readers accomplish all this and more. Topics include:--Researching items to maximize profitability--Dealing with buyer questions--Making the payment process run smoothly--Confronting problems after the sale ends--Boosting customer satisfaction through packing and shipping1000 Best eBay PowerSeller Secrets provides tips, strategies and prescriptions for making any eBay business venture...

395 pages	Internet and the law, technology, society, and compromises Creator: Aaron Schwabach \| Law - 2006 For example, a company might obtain a trademark in the name “California's Best Web Hosting.” For another company to use the name “California's Best Web ... Publisher: Abc-clio
About this book Focusing on laws relating to intellectual property and freedom of expression, this book covers legal issues relating to information technology and the Internet. Exploring such legal battles as A&M Records v Napster and Apple Computer v Franklin Computer, it allows readers a look into stories of trade secrets, music theft, and industrial espionage.

STITCH & BITCHEN!

Having lugged the cardboard storefront (fashioned from a discarded refrigerator delivery box) to the center of her apartment complex, seven-year-old Yorba Linda resident Nicole Stevenson stepped inside and opened up shop. It was a little cramped in there—and, naturally, it had that distinct, stuffy cardboard smell—but within a matter of moments Stevenson had scored her first sale, handing off a piece of paper she’d decorated with colored pencils— , she insisted—to a neighbor in exchange for a couple nickels.

Meanwhile, just a few miles away in Irvine, Stevenson’s aunt, Delilah Snell—approaching seven-and-a-half, older by mere months—sat dreaming of a coffee shop the two would someday own together: Auntie Niecey’s Waterfall, named for their favorite Jimi Hendrix song.

It was the stuff that childhood memories—and parenthood memories—are made of, not unlike the untold numbers of lemonade stands operating on street corners everywhere after 3 p.m. on any given weekday (earlier on the weekends, of course). But in the cases of Stevenson and Snell, now 33, these were the starting points on a trajectory of small businesses and big dreams that would on a November day in 2007 see Niecey (now a clothing designer and crafter with her own company, Random Nicole) and Auntie (now the owner of Orange County’s first green boutique, the Road Less Traveled) team together to produce the Patchwork Indie Arts & Crafts Festival. Hosting over 30 vendors in the small parking lot behind Snell’s Santa Ana shop, customers cruised the blacktop, purchasing Harveys seatbelt bags that had been stitched on the spot, handmade clothing, handmade crafts and, courtesy of the neighboring Gypsy Den and Memphis Café, handmade food. The pair booked a second fair for the following spring.

On Nov. 15, Patchwork turned two, welcoming over 100 vendors from across the Southland and an estimated 800 shoppers to its fifth event at Snell’s small parking lot (and another one adjacent to it).

“Still high on that Patchwork buzz. What a freaking awesome day!” wrote Long Beach chocolatier and Patchwork vendor Courtney Dudman Donley (of C. Salt Gourmet) afterward on her Facebook page. “I’m usually dusted the day after an event like that. Today, I’m grinning ear to ear!” She’d sold out of nearly all her inventory—but that explained only part of her excitement.

On Sun., Nov. 29, Patchwork will hit the road for the first time, arriving at Long Beach’s Marine Stadium with over 90 scheduled vendors. Which means Dudman Donley will get the chance to do it all over again, hopefully with the same results, and this time—certainly a reason to grin—but a brief mile away from her apartment.

“From the beginning of time people have made things, whether out of necessity or to beautify their lives,” says Stevenson, explaining what she refers to in our conversation as the “philosophy of crafting.” “I think crafting is a combination of both. When you’re making a craft, generally it’s more of a functional piece of art than just something you hang on the wall. [But] I think everything is crafting, just like everything is art. Cooking is a craft, gardening is a craft, gathering people is a craft—putting together Patchwork, in a way, is a craft.”

Indeed, in recent years, we have come to know crafting not just for how it’s generally defined—handmade items—but what it represents: a better marketplace, where consumer and producer interact on an intimate, person-to-person level. As buyers nationwide have found themselves in what’s at best a tricky situation—where large-scale sellers in search of increasingly scant dollars let slip the standards of manufacturing and quality assurance—an entire handmade economy has emerged, fueled by Web sites like etsy.com —which allows customers to connect with crafters one-on-one, exchanging currency via PayPal for goods that are in many cases shipped from a distance that’s less than a day’s drive away—and also the craft fairs that embody them in real life, like Patchwork and Los Angeles’ Felt Club (currently on hiatus).

For many crafters, online and offline sales support one another. “Craft shows are a great selling opportunity for me. I sell way more than I do online,” says Long Beach crafter and Patchwork vendor Lexi Lee, whose Etsy shop, Little Bit, features everything from felt kitty and bear ears to felt dinosaurs, cacti and leaf-shaped hair clips. “But they are also pretty good promotion for my Etsy shop, because nearly everyone that comes to my table takes a card. My online sales never skyrocket or anything after a show, but it’s nice to know lots of people have my card, and maybe sometime soon they will think of someone that really needs a plush dinosaur.”

In turn, the crafting spirit has trickled into local markets as well, refocusing consumers on supporting nearby businesses and keeping their dollars in town. “We have a lot in common with artists and crafters,” says {open} co-owner Sé Reed, who will staff the popular Long Beach bookstore’s booth at Patchwork on Sunday. “We’re all micro-businesses with small-ticket items, and having a platform to share our customers and friends with each other is really valuable. But the thing about Patchwork is that it’s not just a thrown-together mishmash of anyone who wants to pay for a space. [Delilah and Nicole] have a vision of local, independent arts and crafts, and they work with people who share that vision and enforce that vision. I think it really makes a difference.”

“I’ve always been the kind of person who believes that if you want to make a difference in the world, you start with where you live,” says Snell. “I’ve always been involved in making [where I live] a better place and connecting people.”

Since opening the Road Less Traveled in 2006 on just $5,000 in tip money she’d saved from waitressing at the Gypsy Den, Snell has seen her business triple year over year, educating customers all the while about sustainability and the importance of local economies. Everything inside her store—from honey and beeswax products made by Orange County bee rescuers Backyard Bees to gardening and crafting workshops held at the shop—aims to empower consumers and, by extension, the neighborhood.

And not just her neighborhood, either. After hearing from Long Beach children’s clothing designer Angie Rebennack (whose label, the Outfit, does consignment with the Road Less Traveled) that there wouldn’t be a Felt Club this holiday season, Snell thought immediately of Long Beach’s craft scene, which, having no major craft fair of its own, had been a big presence at the Los Angeles fair.

“I said, ‘You know what? I know these vendors are probably hurting in this economy. We should do something in Long Beach,’” says Snell. Shortly after, Rebennack put Snell in touch with Robin Jones of We Love Long Beach, who agreed to co-produce the event.

In the case of vendors like Dudman Donley, it’s a move which can hopefully bring with it the kinds of results she witnessed during the Santa Ana Patchwork and in the days after it, when, for example, she received a call from a woman she’d met at the fair who expressed interest in signing up for an upcoming truffle workshop.

“It was this solidifying of a relationship that was completely from Patchwork,” says Dudman Donley. “Subsidized advertising!”

“That’s exactly what I want with this event,” says Snell: “to support local economies, bring people who live in a certain area together and get them talking and sharing and discussing ideas and revive the area, too!”

In other words, community. It’ll be the one thing offered at Patchwork you can’t stuff in a stocking.

Source: The District Weekly

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