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384 pages |
The Small Business Start-Up Kit for California For example, if your web host handles the domain name registration process for your business and lists itself as the registrant of the domain name you've ... |
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About this book The best step-by-step guide to starting a business in California! If you dream of starting a business, but fear that without an MBA you'll get lost in the maze of government red tape, here's the handbook you need. The Small Business Start-Up Kit for California outlines how to set up your enterprise in the Golden State quickly and easily, pointing out the hurdles, fees and forms along the way. Clear and straight to the point, the book explains how to choose the best business structure, write an effective business plan, file the right forms in the right place, price, bid and bill your projects, draft and use contracts online and off, e-businesses and home businesses, manage your finances, be prepared for, and file, required taxes, reach customers online and much more! The 7th edition is completely updated, covering the latest California-specific business information, including sales tax rates by county, registration forms and fees. Updated forms and business-planning spreadsheets are included... |
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432 pages |
Starting an Online Business for Dummies Small Business or Microsoft Small Business Center and start assembling your ... The process of using a Web hosting service for your online business works ... |
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About this book The nuts-and-bolts for building your own online business and making it succeedIs there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today-social media marketing-with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting... |
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374 pages |
The complete e-commerce book, design, build & maintain a successful Web-based business Some ISPs also provide some type of ad hoc website hosting service. Many ISPs, however, don't really understand the needs of a small web-based business. ... |
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About this book 'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software and Internet service provider through effectively marketing your online business. |
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655 pages |
Electronic Commerce Many small Web stores use a third-party host provider for both Web services and electronic commerce functions, particularly when the Web site is small or ... |
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About this book ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this leading book reflects changes in the economy and how business and society are responding. In addition to enhanced international coverage, this edition covers topical issues such as spam and phishing, and their role in organized crime, terrorism, identity theft, and online payment fraud. The updated content balances the technological with the strategic business aspects of successful e-commerce. |
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280 pages |
How to use the Internet to advertise, promote and market your business or Web site-- with little or no money You want to choose a Web hosting company that has been in business for a long ... Rackspace offers great Web hosting for small- to medium-sized businesses ... |
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About this book Interested in promoting your business and/or Web site, but dont have the big budget for traditional advertising? This new book will show you how to build, promote and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions.This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google... |
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Ten Last-Minute Ways to Drive Holiday Sales
The holiday shopping season is just a couple days away, and online shoppers have expectations about what the shopping experience should be like. They want a Web site that loads quickly, protects their personal information and is easy to navigate. If your Web site lacks any of these qualities, you could lose business to the competition. You’ll need every competitive advantage you can get for your Web site this holiday season. Read on for some small tips that can help you keep customers clicking on your ecommerce Web site into the New Year. Take a look at your Web hosting plan and your monthly usage statistics now. Will a traffic surge send you over the limit? If so, consider upgrading your plan or contact your Web host to see what other options are available to you.
2. Purchase or renew your SSL certificate.Your customers are aware of the potential for identity theft on the Internet. You must convince them that they can trust you to keep their information safe. An SSL certificate assures them that their personal and financial information will be encrypted and protected. It activates two signs that their data is safe: “https” shows in the address bar and a lock icon is displayed on the corner of the screen. Also, make sure your privacy policy is easily accessible on every Web page.
3. Promote your return or exchange policy.One advantage physical retailers have over etailers is that customers are very familiar with the return process. While an online return policy can be simple, it’s important to make the process clear to customers. An easy return policy could be your edge over the competition.
4. Post fresh product pictures.People like to hold and touch items before they buy. As an online retailer, you can give them the next best thing: pictures of each item from every angle. Show customers what the product will look like and how it works so they’re not disappointed when they receive it.
5. Make it easy for customers to find out if an item’s in stock before they order.Nothing is more frustrating than falling in love with and ordering a product only to find out it’s out of stock and unavailable. Don’t let your customers down. Tell them upfront whether you have each item in stock by configuring your shopping cart to only add in-stock items.
6. Plan a promotion.Offering a discount is a great way to draw visitors into your Web site. It can be the focus of an ad campaign, and you can even make a special holiday landing page for customers.
Even if you’re a business-to-business company or don’t sell a product or service associated with the holidays, you can offer a special promotion as a goodwill gesture to give your customers a break during this expensive season.
7. Make your Web site festive and welcoming.Major retailers like Starbucks, Target and others dress up their Web sites for the holidays. It shows customers that the site is current. You can give customers the same impression by adding a bit of holly or other seasonal decorations to your Web site.
Also, take a look at your words. Is your Web site welcoming? Do you thank visitors for their time and their business? Review your Web site for ways your words can lead to a better shopping experience.
8. Offer multiple payment options.Let your customers pay with their credit card, debit card or other online methods like PayPal or Google Checkout. Offering multiple options and backing your payments with a highly recognizable name like Google or PayPay, can help customers trust you enough to buy from you.
9. Set an advertising budget.Online advertising is a great way to promote your Web site. Take a look at what’s left of the year’s marketing and advertising budget, then consider how you might use that for one big, final ad campaign to drive more visitors to your site.
10. Pose as your own customer.Run through your entire purchasing process to see what potential roadblocks can cause customers to abandon their carts. Fix any problems you find now, before the shopping season opens.
December 2009 NYC SPIN Meeting Reminder
Agile Development in the Enterprise provides a brief overview of Scrum, how it is deployed worldwide, and how venture capitalists use it to create hyperproductive teams in startup companies. The creator of Scrum will describe how the Scrum process itself was invented and the key success factors for achieving the design goals of Scrum. The strategy for deploying Scrum in large enterprises such as Microsoft, Google, and Yahoo will be described and case studies will review how a CMMI Level 5 company has institutionalized Scrum as its primary mode of development by first doubling productivity and then cutting contracting costs in half. The presentation will describe two cases of large distributed and outsourced Scrum teams that achieved a hyperproductive state at over five times the performance of comparable waterfall teams. Scrum is a disruptive technology and is increasingly used for whole companies, not just software teams, for continuous process improvement and attaining a competitive edge in the marketplace. is the inventor of the immensely popular Scrum Agile Development Process, the highly effective approach for managing software development teams. Scrum has attained worldwide fame for its ability to increase the productivity of software teams by several magnitudes through empowering individuals, fostering a team-oriented environment, and focusing on project transparency and results. Companies employing Scrum development processes include Google, Microsoft, Yahoo, Oracle, Siemens, SAP, Fidelity, British Telecom, The BBC, and many others, large and small. Jeff is also known as one of the signatories of the Agile Manifesto, helping in the creation of the Agile Alliance, which brings all Agile development processes under one common umbrella. In addition, Jeff has served as the CTO of several notable organizations, on the Microsoft Business Framework Advisory Council, and has traveled the globe extensively coaching development organizations in the US, Europe, and Latin America. He is also a Senior Adviser at OpenView Venture Partners. Jeff provides advice to the investment team and coaching in the use of agile development techniques to OpenView's portfolio companies. Jeff is a distinguished graduate of the U.S. Military Academy (West Point) and the U.S. Air Force's Top Gun program, and has served as a Phantom jet fighter commander in over 100 reconnaissance missions during combat operations. Jeff also received advanced degrees from Stanford University and the University of Colorado's School of Medicine.
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