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And having seen a variety of Web applications run first-hand in a variety of hosting environments, the staff behind WebAppHelp have added insight into the nuances of these applications&rsquo. We bring a wealth of experience to the table and can quickly and easily troubleshoot and optimize WordPress and other Web applications.  In addition to the standard WordPress dashboard, it offers a dashboard allowing users to update their CMS software, create as many as 14 backups per month, optimize performance, and access live support from WebAppHelp staff. In many cases customers have been left to fend for themselves across a variety of technical support message boards, bug tracking systems, and other disparate sources of information in their efforts to resolve problems. s announcement this week, WebAppHelp offers fee-based support for WordPress, and plans on adding support for additional open-source, Web-based applications in the near future. (WEB HOST INDUSTRY REVIEW) -- Web host DreamHost ( www. Popular Web applications like WordPress are generally written by talented, yet small teams of programmers who may not have the time or resources to provide direct, one-on-one technnical support,&rdquo.How to Choose a Web Hosting Service
Like just about everything else in life, the hardest part to launching a website is getting started. No worries, because we going to ease you through those difficult decisions that will have an immense impact on your website. The first decision that you should make is establishing the function of your site and its overall purpose and goals. Is it for a business, blog, for photos of your new baby? Only then can you decide what type of web hosting service will optimize your overall goals for the site. There are a variety of different web hosting services, including: premium reseller hosting, business hosting and standard web hosting. Premium reseller web hosting is the best method to pursue if you going to resell your hosting space in increments to other customers because it will offer the space and the bandwidth needed for resell. If you are planning to build a web presence for a business or organization, then business hosting is the most intelligent choice. Business hosting packages often offer special incentives and special resource and utilities for businesses including e-commerce solutions and payment gateway solutions. If your purpose is to start a blog or a personal webpage, then standard web hosting, without any of those fancy bells and whistles, should be sufficient. Keep in mind, you can always upgrade to a better web hosting plan when your needs change and you require additional space, bandwidth or other specific offerings. There are also various price points involved, starting with the basic web hosting plans for those without generous start-up capital. For a little more cheese, website hosting plans exist that focus on specific utilities, programs and programming languages designed specifically to suit users who want to focus on Drupal, Joomla, WordPress, PHP, MySQL, Perl and a number of other highly specialized needs. It is important to find the right web hosting company or service that will fulfill the needs and provide the tools, utilities and resources that you are looking to utilize. Once you have established a plan for what type of web hosting service fits your budget and overall needs, the next step is to figure out which utilities, special resources and other applicable web accessories compliments the service. If you are going to blog, a WordPress hosting plan may be needed. If you are using a content management system (CMS), a Joomla hosting plan may be ideal. If business is your focus, a PHP and MySQL based hosting plan with e-commerce utilities, like osCommerce and ZenCart, will absolutely be ideal. If you haven’t figured it out by now, choosing the right hosting plan is quite important. Choosing the wrong hosting plan will not only mean lacking the utilities, tools and resources that you need, but it also will waste your time and money. In addition to what the hosting plan offers, you also have to consider the hosting company. Choose a hosting company that offers numerous methods of communication. You should be able to reach them for questions with ease. Also take note if they have friendly customer service representatives that you feel comfortable working with in times of need. If you take in consideration the advice in choosing your web hosting service and company, you will be immensely satisfied with the hosting plan and what it offers in the end.
So You Want To Build A Website?
Introduction
When I decided I needed a website for my business I had no idea of the very many processes involved. Like most people, I thought web design meant deciding on the graphics and the look of the pages and then by some magic it would all happen.
I have a friend who is in the business of SEO web design and website development so I approached him for a quote. As a complete novice who is computer literate up to a point, I was amazed at the depth of initial questioning required to find out exactly what I wanted to achieve.
I had no idea about the various elements and the structure of the site and I found it mind blowing when I learnt about the amount of work involved. So I thought other people would be interested to know more about this complicated process particularly if you consider yourself a non computer person and have to get a website built. I have asked my SEO friend to supply the technical information for this article.In case you are wondering ‘SEO’ stands for search engine optimisation, and refers to the practise of getting your website ranked as close to the top of the results for a particular search term in a search engine. You see you’re learning already!
Stages in the Process
Target Audience
Before building a website there are important questions to consider. I was asked who would be my target audience. Who are my customers likely to be? Would they be children, businesses, home owners, sales people, parents or teenagers and so on?
The Objective of the Website
Then I was asked, what was the objective of my website? Did I want to sell services on line or use it to market my business and get more leads for potential customers? Maybe I would want to use the site as an online brochure to showcase my services. Another possibility was to use the website to foster a community so that I was in contact with other like-minded people, with chat rooms, online discussions and being supported by advertising on the site. This didn’t really apply to my business, although I did think about offering to advertise allied services!
I hadn’t quite realised the scope of a website but as I was asked these questions it became clear that a lot of careful thought went into the preparation before building a website. I realised it is like any project, the majority of the work is in the preparation, a bit like decorating really!
Creating a Site Map
The importance of creating a site map is to get it clear in your mind of all the pages you will have on your website so you can prepare the content for each page and begin to design the flow through the website, such as when a user adds a product to their basket, then enters their delivery and billing address and makes the credit card payment in the correct order.
In the same way that in building a property you must have drawings, so with building a website you must have a site map, everything else, the services if you like, will require the sitemap to first of all be in place, such as SEO plans, copy writing and navigation.
The aim is to make the site as simple to use as possible so that there are no barriers to getting into the website or making a purchase. For that reason often user name and passwords are set for the customer so that they are not put off making a purchase by having to register. How many times have you gone to buy something online and then been faced with having to choose a user name and password to create an account, and fill out all of your address details and decided not to bother in the end? Well they just lost a sale!
For a non e-commerce site things are simpler with a contact form which allows you to receive enquiries by email without publishing your email address on the website, thus avoiding junk email.Web forms can also validate the information before you receive it, so ensuring that the phone number provided does not contain words, and that the email address is in the correct format, for example. These things may sound very technical to us lay-folk but I assure you everything has to be decided in advance before starting on the construction of the site. This avoids delays later, and it is best if your developers can complete the work in a single sitting, rather than having to keep putting it down and revisiting it.
Your Domain Name
Choosing a domain name is often quite a problem because every name you initially come up with will almost certainly have been taken. Domain names ending in .com are by far the most popular and internationally recognised; the snag is that it’s very popularity means that the majority of the shorter names have probably already been registered. However, you can usually think of some domain name that is available, which is much less time consuming than trying to purchase a previously registered domain name from its existing owner, most of the time just contacting them, and getting a reply is a challenge.
So looking at names with endings such as .net; .org .co.uk or .info may be able to provide you with the domain name you want. When choosing your domain name it is very important to include one or more of your keywords if possible as this can apparently help with search engine rankings. So although the name of your business is the obvious choice for a domain name, it is not necessarily the only option. You will no doubt have heard the Hoover/vacuum cleaner story, where Hoover is actually a brand name of a certain type of vacuum cleaner, but these days most people still say they are doing the ‘hoovering’ ! This is an important concept to bear in mind when choosing your domain name as hoovers4u.com might be a much better domain name than discountvaccuumcleaners.com, also vacuum is a tricky word to spell so think about things like that too. Also how easy is it to give out your domain name over the telephone for example? Classic examples of this are paydotcom.com and Slashdot.org confusing or what?
Copy
The next stage is preparing the content. This is not the design of your website - just the words and visuals you want to have one each of the pages.
Having gathered all the above information you will need to decide what imagery you want to use within the website content. As we all know, a picture speaks a thousand words and remains in people’s memory far longer than just words. It is a popular concept that people don’t read, and is even more true on the web today, so use as many images, diagrams, cartoons and illustrations as possible.
For each image you should also have a caption, as the caption of an image is the next ‘most read’ words on the page after the page title. Images and their captions need to be clickable. When you click on a picture it should take you to the next stage of the process such as the sale page or placing an enquiry if your website is for lead generation. All images should also have alternative text or alt tags. Alt tags will display the hover text when you position your mouse over the picture, but also they are used by screen readers to assist visually impaired users know what the image is about. See the section below on Accessibility and Compliance.
Website Design
Finally we come to the design of your website.
When we do website design we often prefer the client to work with an external design agency to get the site designs created, leaving us to focus on the more black and white site of installing the artworks on the new website and setting up the CMS.
There are a number of ways to approach web design but ultimately you need to create a design brief for the designer(s) to work from. Look at other websites and your competitor’s websites to find out what you like or dislike. The design brief should give reference to the logo, any existing brand guidelines or schemes and fonts and colour schemes, and should also detail which pages of the website that the designer is being tasked with creating visuals for. See the Sitemap section below.
The very best results will be achieved by using a graphic designer, and beware - not all graphic designers are the same. A graphic designer who designs specifically for print is working in a different discipline than a graphic designer who designs for screen and specifically the web. So choose your designer carefully, look at other work that person has done and determine whether or not you like their style.
If you are working in the big time and budget allows, use multiple graphic designers who have all been given the same design brief and request three concept designs from each designer. If the client themselves also do a graphic design, even if it’s a back of the envelope scribble, you will then have 10 concept designs. The next step is to get them all together and select the preferred elements from each design. Then give the work to the preferred graphic designer to work up as the final artwork. Once you have reviewed the final visuals the artwork files will then be provided to the developer, usually in layered Photoshop files.
The artwork should be finalised and agreed on by everybody before construction of the site begins.
Navigation
Another important consideration when building a website is how you want your navigation to work. You can have links within the content of your website, in the text, so there are not just links from the menu. You will need to decide whether the links will open into a new window, retaining your original page open or just change the page to the one clicked on. Next time you go online, you will realise how much thought has gone into the way in which a website works. You will may also have some ideas for improving how some of them work after reading all of this!
Production
Finally the preparation has been done and the site is ready to be built. Now for the more technical stuff! You will need to have decided which programming language to use to build the website. There are two main types for developing a website, one is Unix based, and the other is Windows based. Each one has advantages and disadvantages. If you are starting from scratch then it probably won’t matter, so you can go with the preference of your professional doing the work. My website is built on the Unix platform (apparently!) which is the same as many of the more well known websites such as Ebay, Facebook, Google and Amazon. Also your website hosting must be compatible with the development language with which your website is built in.
Work In Progress
The best way to build a website and be able to monitor work in progress is on the web server where the site is ultimately going to live. This way, those involved in reviewing the work can see work in progress and provide feedback throughout the development process.
Publishing Your New Website
The moment of excitement comes when your site finally goes live and you see the results of all the thought that has gone into the whole process.
Having put in many hours rewriting mission statements and demolition legislation texts for our reinstall Windows Vista website I was thrilled when the site eventually went live.
As soon as the site has gone live there is no substitute for real world testing though, so ask as many of your friends and colleagues to view the website from their own offices and give you their thoughts.
Accessibility and Compliance
The website has to meet the current standards for website coding and doing so insures that disabled users, such as the visually impaired, can still access the entire website if they are using a screen reader. It is also a good idea to also discuss conformance moving forward, particularly if you have a web content management system, because and accessible of compliant site may become un-accessible after six months of being edited by you if you do not add or edit the website content in an accessible manner.
Unforeseen Items
There are always things that arise in any project which you suddenly realise you have forgotten, so no matter how well the web designer prepares and asks the right questions, there is bound to be a last minute change of mind or addition to the site. The main aim is to minimise the number of glitches that might arise because they aren’t calculated in at the start and they could cause extra costs and delays on the date of the website going live.
Reporting and Monitoring
Once your website is up and running, you will want to know how many people visit your website and from that number how many actually buy the products or place an enquiry. From these statistics you can work out the ratio of hits to sales and gradually make changes to improve the ratios. There are some reliable statistics packages such as Google Analytics or Web-Stat.com which allow you to collect and review website visitor data in near real time. All you need to do this is to have a small block of code inserted into each web page on your site.
Another useful service that Web-stat.com provides is to monitor the website and warn you by email or text message if the site goes down.
Marketing
Once the website is live there are lots of things you can do to market your product or service. The first step is to submit it to the search engines and at the same time write articles, and press releases. Getting links to the site from forums, blogs and other social networking spaces are other options. For more on this subject ask your developer about SEO, remember that’s search engine optimisation.
How to be Found on the Web
One of the first questions I was asked was, ‘Do you want it to be found by Google the main search engine?’ If I did then there was a whole process of establishing Keywords. So finding the best keywords are vital if you want to be found in Google. He says there are two main types of keywords. The first is the trophy, or generic, keyword for the industry which in my industry is simply ‘demolition’. The second kind of keyword is the long tail keyword. These are not searched for as frequently but if you can get a match then they are much more likely to convert into customers. A good example of this in my industry is ‘factory demolition company Derby’. So it is very important to do a lot of research on keywords to find both those that are the most popular and the most specific. Generally most users only look at the first page of results so you will want to get your website promoted so as to get on this page for your chosen keywords.
Conclusion
Wheww. What an amazing amount of work! I hadn’t realised when I started the process of getting a website up and running, how complicated it all is and how many factors you have to consider before even designing the website. The word web design is really a misnomer, as people often think it’s just about the graphic design on the home page, and the branding of the product. Unless you are a computer whizz, most people have no idea how much goes into designing and building a website and the systems that support the work you want it to do. I hope that this article gives you an understanding and insight into the whole process of website development from start to finish.Next time you type in a web address or click on a link to a website, remember all the above work that has probably gone into it!
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