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Esta semana en Narco News
Narco News reserves the right to reject any comment for any reason, so, especially if you choose to comment anonymously, the burden is on you to make your comment interesting and relevant. More than 95 percent of all submitted comments are typically approved, because they are on-topic, coherent, donāt spread false claims or rumors, donāt gratuitously insult other commenters, and donāt engage in commerce, spam or otherwise hijack the...Freedom SEO Joins Hands With Design Experts To Offer Full Web Strategy
It boasts of over 20 years of design experience, 12 years of marketing experience and 9 years experience in developing websites that are intelligent, creative and commerce driven. Design Experts is a strategy oriented web design company that offers a complete suite of Web Design services that include registering the domain name, building and hosting the actual website, logo design as well as managing your ad word campaign. Design Experts, one of the most reputable names in web design, has taken the next logical step by adding search engine optimization (SEO) services to its already vast portfolio which includes branding, website hosting, email marketing, e Commerce,... To this intent, it has partnered with Freedom SEO, a decade old company that is known for its formidable understanding of the web space and prestigious client list. By coming together in this fashion, the companies in essence offer the best of both worlds to the consumer. If this marriage works, it could be the start of a trend of such full service operations that will simplify the consumerās job.ecommerce engine hosting solution web 20 - Bookshelf
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The Future of eCommerce with David Farache of Fortune3
In this series of the Palatnik Factor interviews Iāll be interviewing David Farache, Vice President of Fortune3, an e-commerce shopping cart software company located in Doral, Florida. Fortune3 has been around for over 10 years providing small to large business with e-commerce platforms to sell products online. I sat down with David and asked him some questions weāre all wondering about whatās to come in the next year in the e-commerce space.
Q: What are some important factors clients need to have in their e-commerce platform
A: There are many important factors for any e-commerce platform, but I will describe the top six factors that FORTUNE3 considers to be the most important, and therefore the factors which we have prioritized for our shopping cart software and service:
The first and foremost, would be site perfect functionality. A successful online store needs to function with perfection, never showing customers errors or problems while browsing or shopping. This is something that is basic, but far too many e-commerce software providers overlook. Fortune3 has given special emphasis to having all of our customers’ sites perfectly functioning and arranged.
A second and equally important factor is feature set. Having a system that has a complete feature set is essential, it enables a site administrator to alter the site, the shopping cart and checkout functionality to the point where it is fully flexible, adapting to the needs of each company. Having a good feature set can also make the order fulfillment process and offering support to your customers a much easier task, saving you money and time.
The third most important factor is having a software that optimizes online stores for marketing and search engines. An e-commerce website cannot sell unless it is exposed to potential customers on the web, therefore an essential part of establishing a successful online store is the ability of the e-commerce platform / software to get the site listed on search engines, with a high ranking. Fortune3’s software has accomplished maximum search engine exposure for our customers by making sure that every single page on our customers’ sites is properly optimized for search engines (meta tags, creating .html static pages, text optimization, etc).
The fourth important factor is having a superb customer support team for the e-commerce platform. Getting quality, fast, and efficient customer support for your online store is as essential as anything else. A complete e-commerce system is a huge software, containing millions of lines of code and thousands of features and functionalities, therefore, it is important to have an expert support staff ready to answer your questions, guiding you to fixing issues, and helping you with anything that you cannot figure out on your own. A successful online store cannot be sustained without a proper customer support staff. This is why in our company, we pride ourselves of offering 24/7 customer support, answering 95% of our support inquiries within 20-60 minutes.
The fifth most important factor is security. Security is an essential part of achieving online sales. At the first sign of any security vulnerability, most of your customers will abandon your checkout, mostly because they are afraid that their personal and payment information will not be safe. The checkout and secure pages must, and I emphasize this, must have a Secure Socket Layer (SSL) certificate installed, and clearly visible for your customers. A lock icon should be shown on the browser on all secure checkout and login pages, where customers enter sensitive information. Fortune3 provides all of our shopping cart software users with a free Geotrust SSL. It also always helps to get additional security products that assures your customers that their information is safe. For example, we offer customers the ability to purchase more advanced SSL certificates, which can include a clickable Site Seal by the trusting agency (Geotrust) being shown on each page of the site, assuring customers that their information is secured through a Geotrust SSL, and the Browser “Green Bar” SSL, which turns the URL bar of your site to a green color, and displays your company name to customers on your secure pages. Our ecommerce hosting platform and databases are also 100% PCI compliant, offering our users the ability to sign up for a PCI-Scanning account through a company like ControlScan or McaFee, so they can display a logo or Seal on their site certifying that your site is PCI Compliant to their potential customers. All of these additional security features and seals can greatly increase an online store’s sales, by up to 20%.
The sixth and final factor is design, layout, and branding. Having a beautiful and professional site layout and logo can really impress visitors and build visitor trust in your company. Many potential customers could be turned away by a non-professionally designed website. Impressing potential customers on their first click with a high-end professional and clean design, will surely increase any company’s sales. Branding is also very important, and so having a good logo can make all the difference in the world. This is why we have made the Fortune3 ecommerce software completely flexible for design and layout, and we also offer custom design services, which involves our expert graphic and web design dept. building a professional custom design, logo, and page layout for our users.
Q: What current trends do you see rising right now that will have an impact in the next year for online retailers?
A: Social features and video
Q: With the current economy in a downturn, what are some things online retailers can do during times like these to stay on top of their game?
A: A good strategy during economic downturns is always to balance your budget, finding the best solution your dollars can give you, for the lowest dollar amount possible. This is a big reason why our monthly plans are very inexpensive, to give our customers and users a chance to have a successful online business, without breaking their wallets.
Q: What would you say is the major upside between having software based e-commerce store than web-based?
A: There are many advantages to having a partially PC based e-commerce system like ours, as opposed to a fully web based (browser based) system. There are also some disadvantages, but the advantages far outweigh the disadvantages, and that is why we chose to have our software partially PC-based.
In more detail, the 3 most important advantages of having a PC-based ecommerce system are the following:
a. Your PC is and always will be much faster than any web site, or anything being accessed by a web browser. Therefore, building and making changes to your e- commerce site will always be much faster with a PC-Based software like ours.
b. Your PC is equipped with great tools, that web applications are not equipped with, making the software more versatile and easier to manage when it is PC-Based. A great example is our software’s unique Product Tree structure, which allows you to manage your products in a Tree-like structure, making it extremely fast, efficient, and easy to build and make changes to your product information and structure. Our PC-based “Tree” structure also enables you to quickly and easily re-organize your categories, products and options, or any part of your product structure, with tools like copy / paste and drag / drop. The use of most of these tools would not possible with web-based software, and isn’t. These are tools that make our software and system truly unique.
c. Data and Backups stored on both local PC, and servers. By using a PC-based software like Fortune3, you will have backups of your site’s data on both your computer, and on our servers. This assures you that no data will ever be lost with our platform. This also enables you to recover older backup files and data, in case you make a mistake and need to retrieve an older version of your site, this is always available with a system like ours.
Q: Has the current economic situation affected the amount of businesses opening up web-based stores or do you see an increase in business?
A: We have seen a slowness in growth in new businesses opening up online stores, but it is starting to turn around now. E-Commerce is a young and growing industry, and it is still continuing to grow even with the current economic down… a slowdown in growth is all we noticed, but that seems to be abating now as well.
Q: What is Fortune3 doing to stay innovative in the world of e-commerce?
A: Fortune3 is always releasing new features, new versions, and integrating new technologies that become available into our ecommerce software platform. We release a new major version once a year, and deploy about 200 new features each year. These new features are always built using the latest programming technologies, to make them as efficient and user-friendly as possible.
Q: In the coming year, will fees for e-commerce businesses, such as credit card fees, online store fees, increase? Decrease?
A: Fees for online stores and credit card processing are usually pretty stable, since they are mostly based on transaction fees (percentages). I do not see this changing in the next year, but this also depends on overall economic inflation / deflation.
Q: If you had to give one piece of advice for someone is about to jump into an e-commerce business, what would it be?
A: Find the best software, with the best support staff, and best hosting platform (Fortune3- sorry for the shameless plug but I believe and endorse our product), work hard to have a beautiful and professional site, and to get your site exposure, and you will be successful.
Thank you David. If you’re looking to try out a software based e-commerce platform, you can download the Fortune3 free shopping cart software trial at www.Fortune3.com
Event: UNINTENTIONAL ENTREPRENEUR ā July 23, 2009
FIVE-CITY ROAD TRIP HERALDS LAUNCH OF UNINTENTIONALENTREPRENEUR.COM TO ASSIST SMALL BUSINESS OWERS AND SELF-EMPLOYED DURNG UNCERTAIN TIMES
Outright.com and Network Solutions Partner to Offer Free Resources and Networking Events
Aimed at the Unique Challenges Facing Small Business Owners
Campbell, CA and Herndon, VA (July 7, 2009) ā A five-city whistle-stop tour will help herald the launch of UnintentionalEntrepreneur.com, a free, online resource that is the brain-child of Outright, the free bookkeeping site designed for the self-employed, and Network SolutionsĀ®, the top provider of Web solutions for small businesses
With the ever-increasing list of Americans who are self-employed, side business owners, recently laid-off employees or freelancers foremost in mind, UnintentionalEntreprenuer.com was designed to help these budding entrepreneurs with marketable skills, experience and knowledge and offer insight into how to use these assets to effectively start ā and run — their own businesses during the current economic downturn.
UnintentionalEntrepreneur.com will officially launch with a five-city summer road trip that kicks off on July 15 at Langton Labs, 9 Langton Street in San Francisco, with additional stops in Los Angeles (July 23), New York City, Washington, DC, and Atlanta. Event dates, times and locations will be announced in the coming weeks. For more details, visit or subscribe to the UnintentionalEntrepreneur.com.
The free events will feature successful, local entrepreneurs who will share actionable tips and advice with those starting out or struggling with their existing business. In addition to a casual networking opportunity over beer and pizza, the gatherings will include informal workshops designed to give entrepreneurs tools and tips to manage and grow their business, including topics such as:
Ā· Advice on managing financial transactions Ā· Effective and efficient marketing methods
āThe freelance economy is struggling along with the national economy, and while the number of self-employed people is growing rapidly, the fact is that many are struggling to make ends meet. Our partnership with Network Solutions is about arming these āunintentional entrepreneursā with the resources and insight they need to start or re-energize their businesses,ā said Kevin Reeth, Co-founder and CEO of Outright.com.
Added Melina Formisano, Vice President of Marketing for Network Solutions, āThe Unintentional Entrepreneur events were specifically developed to support the challenges facing a unique segment of the workforce and to provide entrepreneurs in every stage of their business the opportunity to network, share best practices and learn how to manage and market their businesses effectively.ā
ABOUT Outright
Outright is incredibly simple, online bookkeeping specifically created for the 20 million Americans who work for themselves. Outright offers a streamlined, online solution, with the bookkeeping needs of the small business owners first. Created by entrepreneurs and Intuit alums, Outrightās goal is to keep financial records as simple as possible, helping small businesses accurately track all of their income and expenses to estimate and prepare their taxes. And yes, it works on a Mac too. For more information, visit www.outright.com
ABOUT Network Solutions
Network SolutionsĀ® is focused on helping small businesses start and market their companies on the Internet by offering a full range of Web-based services that include: hosting, Web site design, ecommerce solutions, online security, search engine marketing and domain name registration services. Drawing on 30 years of experience, we make it simple and affordable for our customers to build and manage an online presence. Our customers receive the best customer service in the industry, which has been recognized by J.D. Power and AssociatesĀ® Certified Call Center program for providing āAn Outstanding Customer Service Experienceā for the last four consecutive years. Customers around the globe trust us to manage more than 7 million domains, over 2 million e-mailboxes, and hundreds of thousands of Web sites. We make it easy for small businesses to get online so they can have more time to do what they do best ā run their companies. For more information about Network Solutions visit www.about.networksolutions.com
Outright Contacts:
Erica Annon
Thanks Douglas for the shout out! We are hearing a lot of great feedback on our Unintentional Entrepreneurs effort. The SF event went well and we had some great feedback from the attendees. I will be in LA on 23rd for the LA event. http://uela.eventbrite.com Network Solutions and Outright.com are extremely thrilled to be able to provide the much needed jumpstart for aspiring entrepreneurs. Stay tuned on our five-city tour and conversations around how to start your own venture at http://www.unintentionalentrepreneur.com and tell us what you think.
Shashi
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