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60 pages |
Network World Netscape and Concentric unite to offer intranet hosting services ... an Internet domain name and Web- based management software (NW, June 9, page 35). ... |
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About this book For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
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100 pages |
Network World With the router down, users couldn't get to Microsoft's Domain Name System ... Microsoft made some rookie errors by hosting its four DNS servers on one ... |
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About this book For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
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XDSL News Alcatel is to supply Algeria Telecom with its 7302 Intelligent Services Access Manager (ISAM) ... Web hosting and for running Web cameras for surveillance. ... |
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68 pages |
Network World "The Web store is extremely flexible and can be used to build separate ... SCO has a centralized, easy-to-use menu with [Domain Name System] capability. ... |
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About this book For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
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The San Francisco attorney |
Internet Marketing: The “Simple” Part
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Researching home based business opportunities on the internet?
Fasten your safety belt and stock up on the Dramamine–better yet get a helmet and a NASCAR crash suit too, because it’s a wild ride and you’re likely to spin out or hit the wall more than once. In the world of Too Good to be True, online moneymaking opportunities have got to be the big dog on the street these days. “Bigger than television advertising?”, you ask. In a sense, yes, because online you are more pro-actively and interactively engaged in seeking solutions. Yeah, the couch potato with his remote finally dons cape and tights and heads for cyberspace seeking truth, justice and the American Way!!.
I started off opting into a couple multilevel marketing opportunities, you know, vitamins and that sort of stuff. This wasn’t totally foreign to me, having been involved (unsuccessfully) with MLM a number of years ago. Like many people, I’m interested in ways to supplement my diet and maintain good health. The added element of earning extra income is also appealing– and why wouldn’t it be? However, discovering that most of your family and friends, “warm market”, just do not share your excitement, the business aspect ends up in a carton downstairs, under the Christmas decorations.
The idea of marketing on the internet is what drew (sucked?) me back into another attempt at MLM or “Network Marketing”, as some now prefer calling it. The industry was ready for me too, with team replicated websites, backoffices, promo materials for order, e-mail autoresponders, online conference rooms, you name it. And all I had to do was “simply send people to my website…” and everything would roll along from there. Sounded good to me. So, after setting up everything, including getting a healthy supply of nutritional supplements AND an autoship account for monthly re-stocks, I once again found myself facing my warm market– only this time it was, “Hey, check out my cool website!”, followed by, “hmm…who else is gonna check out my website?” Well, my spiffy back office also included a link to a source for pre-qualified sales leads which I could purchase in bulk, at quantity pricing of a mere few bucks per lead. I should expect to get 10 interested prospect “sign-ups” out of every 100 leads–after all, “Remember, it’s a numbers game Sparky”.
My team training also heavily promoted meeting people everyday and having weekly meetings in my home, where everyone would watch a DVD introducing our revolutionary new product and compensation plan. Now, I happen to live in a rural area with a very wired Chihuahua (actually it’s my wife’s). Yeah, I know, that’s my problem, so what? But as you may well imagine, I wasn’t terribly excited about roaming the neighboring towns, dropping cards and inviting people to my humble “out in the boonies” abode for a special DVD presentation, including additional background soundtrack provided by “Pancho Psycho”, barricaded in the bedroom, shredding up the carpet.
AND ANYWAY, WHERE EXACTLY WAS THE INTERNET MARKETING SIDE OF ALL THIS!!??
That’s when I decided to go back online and surf my way to the answers–in cape and tights, Of course. The number of “How to” websites, capture pages and sales letters on the web, dealing with making money online is simply mind boggling. It becomes Kryptonite after awhile. I went through such a mind numbing number of sites, it nearly put me in a carton downstairs under the Christmas decorations– OR to quote Chris Farley as my favorite motivational speaker, Matt Foley, “…OF IN A, DOWN BY THE RIVER!!!”. But interestingly enough, after awhile, one also realizes there isn’t actually a lot of different information out there; just a lot of different people duplicating similar stuff in very similar formats, often with just enough variation to make it “their stuff”– and mostly dealing with how to sell an information product which reveals how to sell an information product, etc., ad infinitum. Not exactly a unique new thing here. It gets kinda like Rap music or fast food chains after awhile. I was getting supersized, yet still starved for real nutrition.
Another key that I (Mr. Thick and Na?and) finally figured out, is that it’s all about getting traffic, driving traffic and acquiring a prospect base you can continue to market to. That’s extremely important to know, because I don’t know how many times I read “… all ya gotta do is ’simply’ send people to the website… and (this or that system) will take it from there”. That “Simple” part was always hanging me up. What was so simple about it? That seemed to be the big secret in the world of, “Earn six figures weekly working 20 minutes a day…” or is it “20 minutes a week”? I forget. But there is good news… and I promise it has nothing to do with saving you a bunch of money on your car insurance. It helped me to finally realize that the basic concepts of both real estate and general marketing, totally apply to internet marketing. There’s the old real estate adage: “LOCATION, LOCATION, LOCATION” and the marketing law of POSITIONING– that deals with appealing to what is already in the mind of your prospect or niche. In other words, “what do people want and where can they get it?”. Search engine function, IE. Google in particular, really reflects the mind and interests of the people, and thus reveals positioning extremely well and so indicates where you’ll need to locate your site and/or ads in order for them to be seen. Location and Positioning laws are totally embracive of one another online. In the Information Age, the real estate is WORDS. For proof of this, just go to Ebay and search “domain names”. Many have said that the best investment is real estate. “Virtual Estate” shares the characteristic of land because information requires prime location to be marketable.
Consider that regardless of how well either McDonalds or Starbucks are positioned in the mind of the marketplace, any of these establishments located out in the middle of a swamp, will fail. On the other hand, putting a Bill’s Burger Bonanza at the corner of a major intersection greatly assists the survival of Bill’s establishment, regardless of his lower than McDonalds position in the public mind.
And by the way, that really cool replicated website, your MLM team gave you is way out in the swamp. It’s like an unlisted phone number that Ed McMahon will never call. Now, I want to take a moment to give due respect to the successful marketers out there, whether they are: 1) MLM’s building relationships and promoting wellness, 2) Affiliate Marketers working to promote the products of others or 3) Information Marketers helping others to improve their standard of living. The internet presents a huge window of opportunity for people who, if they conduct their activities ethically, will create and add value to our society and economy. Most of these folks work very hard.
There are many innovative resources out there to assist those considering internet marketing. They’re available in many different packages, with varying levels of content in a broad cost spectrum.
Ultimately, you will find these resources most beneficial to the degree that they assist your understanding of positioning and methods of locating, generating, driving and preserving traffic. Your products and income depend on developing the above. All the other bells and whistles are icing on the cake. First, you need the cake. Make sure the internet marketing resource you choose will show you how to bake that cake. Don’t ever accept, “…you simply send people to your website…”, because if you don’t already have that part down, you could be flying into the Twilight Zone.
To your super-heroic success!
J. P. Holesworth
The most extensive FREE online resource for new and experienced web marketers is now available at: http:/ / www.internetprofitmentor.com It’s yours to use so check it out today!
They’re in Oregon? 17 projects that don’t get the Silicon Forest cred they deserve
While a number of the folks in the Portland tech community spend time getting together on a regular basis at things like Beer and Blog and Ignite Portland , there are still any number of wildly successful startups, blogs, and companies here in town that rarely get the Oregon cred they so richly deserve.
They’re doing good work. They’re garnering national—and sometimes international—recognition. And they deserve all the Silicon Forest love we can dish out.
So who are they? Let’s take a look. (Listed by the number of times people looked at me with incredulity when I told them they were headquartered in Oregon.)
Started in 1999, SurveyMonkey is an online survey tool that enables people of all experience levels to create their own surveys quickly and easily. Every day, SurveyMonkey gives thousands of people the feedback they need to make more informed decisions, including more than 80% of the Fortune 100. SurveyMonkey’s offices are located in Portland, Oregon USA.
Digital Trends helps people make the most of the hi-tech lifestyle by providing sneak peeks, one-of-a-kind reviews, editorials and news about trendsetting consumer technology products and services. By focusing on products that incorporate style along with cutting edge functionality, Digital Trends has become an indispensable resource for people who embrace the best of what technology can offer.
CodeIgniter is a powerful PHP framework with a very small footprint, built for PHP coders who need a simple and elegant toolkit to create full-featured web applications. If you’re a developer who lives in the real world of shared hosting accounts and clients with deadlines, and if you’re tired of ponderously large and thoroughly undocumented frameworks
FMYI [For MY Innovation] is an online workspace you can use to bring your team together to store and share information securely with each other. Each person gets their own social networking-style profile page, and each team can have a page too. Then, anyone can create a workspace page to post messages, share files, add links, set tasks, and more.
Discogs, short for discographies, is a website and database of information about music recordings, including commercial releases, promotional releases, and bootleg or off-label releases. The Discogs servers, currently hosted under the domain name discogs.com, are owned by Zink Media, Inc., and are located in Portland, Oregon, USA. Discogs is one of the largest online databases of electronic music releases and is believed to be the largest online database of releases on vinyl media. Across all genres and formats, 1.5 million releases are catalogued, featuring listings for nearly 1.25 million artists and over 125,000 labels. The site has around 200,000 visitors a day.
Get Rich Slowly — recently named most inspiring money blog by Money magazine — is devoted to sensible personal finance. You will not find any get-rich-quick schemes here. Nor will you find multi-level marketing fads or hot stock tips. I am not pitching any product or book. Instead, you’ll find daily information about personal finance and related topics.
COLOURlovers is a resource that monitors and influences color trends. COLOURlovers gives the people who use color – whether for ad campaigns, product design, or in architectural specification – a place to check out a world of color, compare color palettes, submit news and comments, and read color related articles and interviews.
Real time data lets you react to changes in your traffic as they occur. For example, if you had an article that hit the front page of a popular site like digg.com, you would see the traffic spike in Clicky immediately, along with links back to the sources sending you the traffic. Knowing this, you could make changes to your site or to the article itself to take advantage of the situation.
14) One Inch RoundWhile they’re not a tech company per se, One Inch Round plays an important role in the tech community: giving us cool buttons that we can use as tchotchkes. Plus, if you’re in Portland, you can always save on shipping costs by picking up your pins at their shop. Honestly, I can’t say enough good things about these folks.
Since 2000, One Inch Round has been “sending buttons ’round the planet” providing superior quality custom button manufacturing services to the masses. From the expert designer to the pixel impaired, our intuitive website lets every customer enjoy the most convenient online customized buttons ordering experience. We back that with good old fashioned customer service. If you call, you’ll get a human on the other end, and a friendly one at that.
The idea for TeamSnap began in 2002 when Sparkplug Creative Director Matt Triplett agreed (or was it condemned?) to be the manager of his soccer team. Quickly, the problems with keeping his team on track became apparent — too many emails back and forth, too many Excel spreadsheets, and too much frustration. It was at that point that Matt decided that there had to be a better way. So he spent several weeks putting together a very rough version of what is now TeamSnap. It was so successful with his team that he realized the TeamSnap concept could really take off.
But our love of numbers hasn’t blinded us to their limitations, their ability to sometimes obscure the truth when viewed in isolation or used incorrectly. That’s why we founded the web analytics industry in 1993: To help organizations like yours uncover the truth within the numbers generated by your web site and other business systems.
All great mentions Rick! Nice to see them get some coverage here.
Okay, but I couldn’t resist the invitation to toot the horn for a couple of others that I think fly under the radar here in town as well
First I’ll toot our own horn: Sabrix… Founded right here in PDX by some local folks out of Tektronix. Our tax solutions manage over $1.7 trillion in transactions for companies of all sizes – from small businesses to Global 2000 leaders like Shell and Cicso. Leading through 2008 we’ve had a 329% revenue growth – so we are growing rapidly and have a staff around 200; the majority located right here in Lake Oswego.
EthicsPoint, led by David Childers and crew. Profitable SaaS provider that leads their market and had over 487.5% compounded growth in 2008 and over 120 employees based on their recent Inc Fastest Growing Companies win. Rumor is that it was self funded by angels and didn’t have to raise VC monies. Very nice!
I’m sure there are many others that have managed to stay hidden out there as well. You may have started a shout out with this posting… :O)
-Mark
It’s my own strong personal opinion that without Panic’s wonderful and extraordinarily useful software (i.e. Coda) I wouldn’t be in business today. Now if only they’d re-stock those t-shirts in their online store again so that I could resume my second job as a walking-talking billboard for their wares.
Excellent list all the way around. I read things like this and I recall exactly why I love living here.
I think we need an event in Oregon like TechCrunch 50, where all of these companies can show off their stuff in meat space. Might be good to have it extend beyond Tech, there are some pretty great startups in the area. It would be neat to have some of the top startups that have product and generating revenue in Oregon all in one place to showing off their stuff.
Hey Ken (and Rick, and everyone else),
I don’t know if we count as a startup anymore (in business 7 years), but Netbiz.com is in the Search Engine Marketing game with 230 employees and 4 offices, all in the Tigard/Tualatin area.
I think having a space where everyone could show off their stuff would be awesome. Combine it with an annual event and it could be very cool. Go PDX!!
New Relic is a big name in the rails (and soon java) industry as a purveyor of fine application performance monitoring software. Most of the big rails apps use New Relic to monitor their apps. They have an office in Portland.
The guys that make the Lighthouse (lighthouseapp.com) work for ENTP (rails consulting company) here in Portland. Lighthouse is also pretty popular in the rails world.
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