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Teranetics provides silicon solutions for the delivery of 10-Gigabit rates over widely installed, low-cost Category 6 and Category 6 Augmented Category cabling (known as CAT6 and CAT6a, respectively). s superior switching fabrics, high-speed analog, and system-on-chip capabilities to increase performance, lower power consumption and reduce overall system costs. (WEB HOST INDUSTRY REVIEW) -- Data center and consumer connectivity solutions provider PLX Technology ( www. market leaders of enterprise switches, NICs, and adapters are already shipping products with Teranetics' 10GBase-T products, and, as servers start to ship with 10GBase-T on motherboards next year, demand will likely accelerate. New solutions, PLX notes, will take advantage of both interconnect technologies, while leveraging PLX&rsquo. s 10G Ethernet technology to develop new data center architectures, and to tap further into the $2 billion Ethernet semiconductor market (according to research firm The Linley Group ( www. s Thursday announcement, buying Teranetics will enable PLX to leverage its enterprise PCIe solutions with Teranetics&rsquo.Numerous types of website hosting services
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You’ve been hacked. Now what?
The holiday season is critical to any customer-focused business – this year, more than ever. For start-ups, it can literally be a matter of life and death. Online shopping is expected to grow notably this year – so if you find yourself a victim of hackers, the fate of your company is very much in the balance.
When critical customer data (such as credit card information) is compromised, you have a 48 hour window that’s critical to getting your business back online, on track, and on safe ground.
Should your company fall victim to hackers this year, there are two important things to remember: Transparency and communication. It’s not just about restoring your Web site to a secure state but restoring your customer’s confidence to continue to shop with you.
Here’s how to handle things:
Step 1: Announce and assess (Timeframe: Immediately – 12 hours after the breach is discovered)
Immediately, get your site offline. Google has some specific recommendations regarding the best way to accomplish this.
Customers appreciate being notified as soon as possible, and they would rather hear it from you first. Plus, being the first to report the cyber crime lets you control the message. Concurrently, make a general public statement about what has happened and instruct all individuals (or companies) who have done business with your company to monitor their credit report and banking statements for inconsistencies.
Deliver the statement to all concerned parties via email and make sure to train all customer-facing representatives with the appropriate dialogue. Here’s a concise and effective example from Balmar Incorporated.
Step 2: Conduct a deeper investigation (Timeframe: 12 hours – 36 hours+)
Computer forensic auditors, PCI representatives, governmental agencies and others may be involved in the process depending on the nature of your business.
Start by interviewing all personnel responsible for securing your environment and find out if they are aware of any known vulnerabilities. Next, begin reviewing log files with the following specific goals in mind: Identifying the date(s) of the breach, how many customers were compromised and what information was stolen.
Step 3: Notifications and remediation (Timeframe: 36 hours – 48 hours – or as soon as you’ve pinpointed the problem)
Contact the police, FBI, and Attorney General with all the details you’ve compiled about the situation. This may sound severe, but forty-five states have enacted legislature that dictates who should be notified , and how, when personally identifiable information is leaked, and these governmental agencies will direct you on what information to divulge and what to keep private for their investigation. Government agencies are taking cybercrime very seriously these days. They want to help businesses curtail these events, so don’t feel silly bringing in the agents.
Concurrently, start technically remediating the breach. The exact steps you take will depend on the nature of the compromise, however these general rules of thumb almost always apply.
Remove customer data from the compromised area of the database and move it to a separate, secure location. Back up your site, database and all log files. If possible, backup your entire server including all operating system files. This help forensics determine the breach. Perform a complete reinstall of the OS and your Web applications, and make sure to use the most updated software versions available. Reintroduce your Web site files to the hosting environment using a clean backup, free of any hacked content. Keep in mind, the only way to be 100 percent sure all affected code, links, comments, etc have been removed is to rebuild the site from scratch. If speed is of the essence, restore from an encrypted site version saved prior to the breach. Change your password scheme. Believe it. Most hacks result from weak or conspicuous user logins and password credentials, so start fresh with a new scheme and separate logins for each service – FTP, control panel, software admin, email. Run third-party vulnerability scans on your site. WhiteHat Security offers a SaaS solution that will uncover vulnerabilities that need to be shored up before re-launching your site.
Step 4: Relaunch
When you’re confident the site is secure and all vulnerabilities have been patched, launch and resubmit your site to search engines in the appropriate way so it’s crawled again ASAP.
Step 5: Communicate
You’ve worked hard to get your site secure and back online. It’s now time to tell your customers the efforts taken to ensure the security of their information is your number one priority. Not only do you need to honestly and transparently communicate the breach but confidently affirm that their information is protected to the best of your abilities. This final communication is what determines if your customers are going to ever buy from you again.
Step 6: Prevention – and “the aftermath”
Even after your Web site is back online and business has returned to normal, your work is not done.
You’ll be facing fines, payment card industry probation, forensic audits and remediation. It’s not uncommon for even the smallest of businesses to rack up five or six digit expenses between penalties and legal fees. Forrester Research estimates that mitigation will cost an average of $200 for each person/credit card account that is compromised.
In reality, the unanticipated financial expense and “negative time” invested in remediating a security breach (especially during a peak selling period like the holidays) could be enough to squelch your start-ups chance of ever becoming a successful medium-size or large enterprise. That’s why it’s extremely important to focus your limited and precious resources wisely.
Protecting your Web site may seem like a hefty cost up front, but if it’s where you do business, it could be a life-saving investment. Get your site prepared for the worst-case scenario, so you have one less stress weighing on you this holiday season.
Successful blog marketing – 3 things to consider!
Here’s a quick example of the kind of results that can be achieved with a well-marketed blog. If you are either thinking of starting a blog or you already have one, but wonder if it’s worth marketing it more effectively, you will find this extremely useful. It’s based on 3 key areas you need to consider – But first, here’s why I decided to write this post for you today.
I had the pleasure of speaking with one of my long term readers for the very first time yesterday. The guy’s name is Brent Pohlman and Brent’s the Marketing Director at Midwest Laboratories in Omaha , Nebraska . During our call, Brent mentioned how he attended a morning meeting that day, for local businesspeople in his part of Omaha.
During the meeting, Brent told the group that he was going to be speaking with Jim Connolly later in the morning. When he said this, one of the businesspeople there asked;
Ohama, Nebraska is located in the beautiful Mid West of the United States; 6 time zones away from the small village here in the UK, where I live and work. Even so, through the effective marketing of this blog, people were already aware of what my name was, who I was and what I did. What makes that name / brand awareness even more amazing, is that the people attending that meeting were marketing people and business owners; the exact people my work is aimed at. For those of you, who don’t know, I help market small businesses all over the world .
Now, I have no idea how many millions it would have cost me, to generate that kind of targeted, international name awareness via old-school, paid advertising. However, I do know what it cost in order to achieve this using the blog.
There are 3 investments you need to consider:
Blog marketing – The FINANCIAL investmentI use a premium Wordpress theme for this blog (it’s called Headway and I love it so much I am an affiliate.)Â This theme allows me to make all changes to the blog myself and have it look exactly how I want it to, with the functionality I need, without requiring a web designer or CSS expert.
Then, there’s the financial investment for hosting this blog. However, as I already host 2 other sites with my server people, this one actually costs me nothing. I recommend to everyone that they get the best hosting they can afford – not the ‘cheapest.’ When it comes to hosting a site, avoid the bargain bucket providers.
Blog marketing – The TIME investmentThe biggest investment required for successful blog-based marketing is time . For example, there’s the time it takes to write the kind of compelling copy (articles/posts) that people will value and want to share. Like many successful blogs, this one doesn’t grow its readership thanks to Google; it relies on people sharing what they find here with their friends and contacts. That means the information here needs to be good enough to regularly motivate people to want to share it with their friends on social networking sites, bookmarking sites and via their blogs.
Another time investment that I believe is essential for marketing your blog, is to read other people’s blogs. I read around 10 marketing-related blogs every day and about 50 others semi regularly. This is a great way to keep abreast of what people in your industry and marketplace are talking about.
There’s also the time it takes to interact with the people who comment on your blog, and those, who share your content. If someone comments here, I always try and find the time to thank them. I do this either on the blog or, if they use Twitter , I will often thank them on Twitter – sometimes both. There are a few posts here with over 200 comments and one with close to 700 comments, which were impossible to keep up with, but I do regularly connect with everyone who comments here. The people who comment on this blog and those, who share my content, are of FAR more value to me, than the blog itself. I can start a new blog tomorrow, but those relationships are pure gold dust!
Blog marketing – The expertise investmentThe final investment you will need to consider, is the investment in expertise . You will either need to invest in learning how to produce inspirational, compelling posts and market them, or you will need to buy that expertise in . This could have been placed in the time investment or financial investment section – but it’s so important (and neglected) that I wanted to give it special attention.
You see, some of the most interesting blogs out there are among the least read! The thing is, from a marketing perspective, having a ton of great content on your blog is of little real value, if your prospective clients aren’t aware of it.
You must find out how to create content that will motivate people to; call you, buy from you, visit you, email you, subscribe to your mailing list, etc. You need to know how to inspire people to want to share your content. You need to find out how to build an active community of people around your blog. You need to know how to make people feel great about you and your business / brand. This requires considerable expertise.
In my experience, most business bloggers decide not to invest in at least 1 of those 3 key areas. If there’s any 1 area listed above that you are neglecting right now, I strongly recommend you give it the investment it deserves. Your business will thank you!
Image credit: Tuppus
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Nice way to blend marketing and blogging so that it makes sense. I agree that many business bloggers miss the mark in one of those 3 areas. The financial one is an area we see all the time (sine we’re a business based hosting company).
People often try to skimp on the blog, or the hosting, and it comes back to haunt them in the form of reduced readership, slow loading pages, hard to read pages, etc… If you’re serious about your business and your blog, give it the financial attention it needs to thrive.
And yes, shouting into the wind will not result in others hearing your voice. You have to know your target niche, find out where they “hang” out, and get the message to them clearly. You do not need thousands of followers or subscribers, just the right number of targeted readers that will help you achieve your goals.
Rob – LexiConn
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You've been hacked. Now what? You've been hacked. Now what?(Editor's note: Chris Drake is CEO and founder of firehost, Inc., a secure Web hosting company. He submitted this story to venturebeat. |
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