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I hope you’ve been enjoying my posts lately. I thought I might do something different today and rustle up a few bits of info from around the WWW. These are some of the news items and blog posts that have been popular over the last few weeks. Leave me your thoughts.
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Hope you enjoy the read as much as I did and please if you have something to say, use the comments form below to let everyone know your thoughts.
Have a great day!
Niche Marketing is a proven method of targeting a small group of people who are interested in a specific product. It is true that there is less demand in a niche market but it can yield very lucrative living from prospects are far more likely to convert into loyal and returning customers.
A niche market consists of a sub group of markets within a larger and more general one. For example, Niche Marketing, Internet Marketing, Email Marketing, Offline Marketing, Affiliate Marketing, Bum marketing and Guerrilla Marketing are all sub groups of Marketing. Each subset may cater for completely different audiences.
Niche Marketing is a great way to find new business opportunities and return customers and it is for these reasons that anyone considering working from home should consider it.
How to research a niche:
1. Get an idea
Brainstorm ideas and visit sites like Amazon, or eBay Pulse to discover the top selling products. You may well find that these markets are completely saturated and therefore you need to drill down into the sub sections of the niche. I use software to do this to speed the process up, but it can also be done by using Google’s free keyword tool. If you use the Google AdWords tool to do this, enter your keyword/ keyword phrase, ensure that the “check synonyms” box is checked, fill in the Caption and submit. Google will return your keyword phrase along with suggested terms. I usually select “show all” and sort the data by the Global search volumes.
In the Global search field I look for keyword phrases receiving around 1600 searches a month (which equates to 53 searches a day) and can quickly see which phrases are not too competitive and are worth targeting. Even phrases which receive 20 searches a day (600 searches a month) can convert nicely into sales.
Once I’ve chosen a good keyword phrase it is now time to continue the research on Google.
2. site:keyword phrase.com
This reveals how many pages of this domain have been indexed by Google. If this site appears a lot of times it is safe to assume that the site is an authority site on the subject
3. “keyword phrase”
Putting your targeted keyword phrase in quotes gives you an understanding of how many people are competing for the phrase. Google will display the phrase in quotes only where they appear together on the site or page. With this information we can discover how easy targeting this niche will be especially if the results displayed are low. If you find that the amount of sites is higher than 30000 then the niche will be very hard to dominate.
4. keyword phrase
This displays all of the sites that are actively targeting the keyword phrase, where the phrase is contained in the title. This is one of my favorite tools and can reveal some good potential niches.
5. keyword phrase
Pretty much the same as above but will only return pages where your phrase is used in the title. This will give you an even better idea of how many competitors are targeting this niche.
6. inurl: keyword phrase
This displays all of the domains which contain this keyword phrase and reveals the competitors that are targeting it. Having domain name based keywords will give you an advantage over other competitors and this phrase will expose the people using niche marketing techniques.
7. Creating content/finding a product
Now I scour forums and “Answer based” sites related to the niche to discover the questions that people are asking about the subject. I join these forums and search for affiliate products (or create my own software/ information products) which people in this niche will appreciate. Creating an information product is easy all you need to do is answer the questions people are asking in your niche. You can do this by creating a document online at Google Docs and when you’ve finished it simply download the document in PDF format. You might want to use this technique to create small reports to sell for $7. I have done this many times and it really is a quick and easy way to make money. At a price like $7 the prospect doesn’t really have much to lose, but you must make sure that you are providing value or you can “kiss goodbye” to repeat customers. A great tip here is to look for public domain material which you can claim as your own. I have a free ebook available at my site which describes in more detail how to do this. I generally create products to sell in the range of $19.99 to $50.
Create a Project and keep all of the details of the email address, accounts and passwords and anything important in a spreadsheet. I have one main Google Account where I store all of this information. I use the Spreadsheet facility of Google Docs to do this, that way I never have to worry about hardware failure.
8. Create a blog
The next step is to create a blog where you will market your product, this can be done by registering and hosting a domain which will cost you a few dollars for the domain name. I have found that “.info” domains work well and will cost you less than $2 (I generally use godaddy.com). You will also need to find a web host (I use hostgator.com). I tend to stick with the .info domain and if it yields good profits I’ll buy the “.com” address too. I have a PDF report available which describes this process in detail and how you can use free hosting entirely to great effect, negating the need for purchasing or hosting a domain, but this information is beyond the scope of this article.
9. Build backlinks to your web page
This is where I submit my new blog to about 100 free web directories. This will get me backlinks which will help my site to rank well on the search engines.
10. Promote the blog using a network of Web 2.0 sites
I will create unique content for my niche and create a page for Blogger, WordPress, Squidoo, Hubpages, Twitter etc. Each of these sites will be linked together by a one way link and each one will also link back to site which I am promoting. Once the network has been created I use a service like pingomatic.com to “ping” the RSS feeds of each of the Web 2.0 properties. I create several of these networks targeting different keyword phrases and each network points to the site I am promoting
11. Bookmark and promote each Web 2.0 property
This process needs to be done on a large scale and will require getting several accounts to bookmark the Web 2.0 properties. It is a good idea to automate this process and there are several good applications which will do this. You can also do it for free by registering at onlywire.com. It’s a good time to return to the forums that you found earlier and create a subtle (please note I said subtle!) signature for your profile with a link back to your main website. Don’t spam in the forums and behave like a regular member, providing good answers and quality information to the forum members. This will help to get you expert status and trust from the community, abuse this at your peril.
12. Write unique articles and submit them to the best article directories
Write quality content for your niche and submit it to the best article directories with High Page Ranking.
13. Rinse and repeat
I have taken you through the entire process now and it is simply a case of repeating the process over and over for new niches. This method will make you good money online and best of all it will cost you next to nothing.
If you have followed this process to the word then you should easily dominate the search engines for your search terms and should benefit financially within a very short time.
Speeding the process up
To get the most from this niche marketing strategy and to substantially increase your income you are going to need to be very organized and focused and you will need to automate as much of the process as possible.
Free Niche Marketing Software
Rob Maggs is the creator of Nichegenerator , a software application for speedy niche analysis, product creation and promotion, And Twitter Adder software which increases followers on a Twitter account and schedules updates.
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Truer words were never said of social media.
Treat every online social networking service as an “organism” and we could probably trace back its ancestry right back to its most primitive form.
I decided to do a rough evolutionary timeline in the short span of 30 years that social media have been around:
Social media platforms are constantly being replaced with newer, better, succeeding generations of services which in turn must adapt and change or risk elimination.
In the cruel game of natural selection, “mother nature” takes the form of social media consumers: a fickle group of individuals ultimately deciding who lives or dies in an arena where each service has to literally fight for survival.
In this article, I will review how social media has evolved from the “primordial” 8 bit generation to the present day 64 bit service and platforms.
Usenet: the social media “Adam”
Born in 1979 from the minds of Duke University graduates, Tom Truscott and Jim Ellis, the Usenet system allowed users to read and post threads of discussion, called . Its similar in several respects to the modern day forums and indeed, Usenet could effectively be named the father of all forums. It gave consumers the first taste of “social networking” in the loose sense of the phrase.
Many of us would cringe looking at the graphics we had then. I wasn’t alive during the launch of Usenet but I couldn’t imagine having to network on an interface like that. Just goes to show how spoilt we consumers are these days.
Replaced by internet forums.
mIRC
One particular IRC client stood out against the rest. The mIRC came into the market in 1995, and became an instant hit with the online crowd. The client’s main difference was in it’s scripting, giving users the power to customise commands, behaviour and appearance of their mIRC client. Filesharing, which very few IRCs at the time offered, was also possible on an mIRC. Even today, the client is still being used worldwide. IRCs were the precursors to the instant messaging clients we have today, and though no longer popular, is still in active development.
The same friend told me that IRCs are still used by hackers wishing to remain anonymous. Its very rarely used for social networking purposes though, and I don’t see how it can profit anymore.
Internet forums
Bulletin boards has since evolved into internet forums like phpBB and vBulletin, bringing along with it the ‘netiquettes’ and internet culture we have today. The common features that set our forums apart from the BBS are private messaging, emoticons, picture galleries, attachments and polls. Few internet forums require paid subscription. Most rely on advertising dollars and donations to continue operation. Internet forums inspired the invention of the modern blogs we have today.
Formally known as MSN Messenger, the Windows Live Messenger almost wholly replaced Amercia Online’s AIM and Yahoo Messenger in 1999. The client allows for an amazing range of features and capabilities including, but not limited to, games, sharing folders, phone calls, web camming, application sharing and animated display pictures.
Instant messaging is still very much alive in our day and age. Contacts are more connected now than ever before. True, a phone conversation would flow much faster and is more personal but you can’t multitask on a phone, and you can’t leave your phone running for the whole day.
Metaphorically, signing in to the client is like entering a large living room where all your friends are gathered. The difference of instant messaging from other modern social media platforms is that most of the people in your contacts list are people you already know. There was small chance of meeting anyone new (although new MSN services available provide for that deficiency though it remains unpopular).
The communication technology will likely improve in the far future, but ‘instant’ messaging is already pretty much… instant. The only technology I see replacing this is telepathy, or mind reading.
Blogs: the creation of the blogosphere
Taking concepts and characteristics of a forum, blogs have evolved out of the primordial soup of the digital communities in 1997 and rose to popularity in 1999. Blogs were revolutionary in that they gave social media consumers the platform to have their voices heard by the internet community. There are several types of blogs for several different subjects and purposes. The most common form of blogs are are blogs used primarily for marketing purposes, adding content updates that relate to the product or service the company offers and giving the company a sort of personality.
What completely differentiates a blog from its ancestors, besides the obvious customability and depth, is the ability for any user to earn a profit. A blog is one of the few social media platforms that can be very lucrative. Some of the more famous bloggers blog for profit by featuring advertisments in their page. Companies know the influence bloggers have on their consumers and the evolution and growth of the blogosphere makes this platform a necessity for any smart social media consumer.
There are people alive today who dream of blogging for a living. Its a great indication how much fun people get out of blogging. Theres just something about letting people hear your thoughts and feelings that makes you feel warm inside. Kinda like when you write that diary and pretend to hide it knowing it’s going to be found anyway.
Six Degrees : the first of its kind
Six Degrees was the first social networking site ever to be in operation. It evolved from the concept of ’six degrees of separation’; everyone is at the most six degrees away from anyone on the planet. Unfortunately, no one got the concept and it was sold in 2000 for $125 million, and shut down a year after. It was however, the precursor to other social networking sites like Friendster and Facebook.
Taking from the concept of Six Degrees, Friendster had a highly successful reign in Asia in 2002 which continued until early 2008 when Facebook gained immense popularity, leaving behind millions upon millions of inactive accounts in the biggest internet ghost town. Friendster was an example of the internet consumer’s viciously low attention span and loyalty to any one platform.
Rumours, presumably started by rival Myspace, that Friendster would become a pay site made it unpopular with the younger Western crowd. 90% of their users are from Asia, particularly Singapore, Malaysia, Phillipines, China, India, South Korea and Japan.
Today, Friendster is looking at expansions into Asia and growing its list of features to seperate themselves from social networking giant Facebook.
I think I’m being generous when I say its not dead. I checked into Friendster yesterday and none of the accounts in my friends list had been entered in the last 3 months, except two which were entered a month ago.
Myspace
Also the victim of Facebook’s growing popularity is Myspace. Myspace was a copy of Friendster launching in 2003 and gained popularity over the years with the Western countries until 2008 when it lost its users to Facebook. Today, it struggles to compete with Facebook with an extreme makeover, adding applications and updates and redesigning their pages.
Facebook started first by focusing on smaller communities of high school students. The name itself is taken from the American college face book given to freshmen on their first day of school. It differentiates itself effectively with its many features and games, including a public wall that friends of the user can post messages on. Its integration into the iPhone and other smart phones make it the most accessible social networking site currently available. Its popularity speaks for itself and remains at the top of the food chain. However, its hard to say how long Facebook can keep its users happy before another social site pops up.
A service evolved from SMS (short messaging service) and blogs, Twitter is a microblogging site that enables users to send messages, called tweets, to the world in 140 characters or less. Twitter is also highly accessible, integrating itself in various smartphones like the iPhone. According to comScore and other research sites, only 11% of its users are teenagers. Its used by companies, reporters, educators and even politicians in the case of Barack Obama’s unorthodoxed campaigning online.
Where it is in the food chain is highly suspect. At the moment, Twitter looks to have a bright future with companies looking to use the platform to reach out to its target consumers, a job twitter is flawless at. Its simplicity however, is a double-edged sword; although its consistently ranked top 5 in the list of social networks most used, it also has a very low retention rate (40% according to Nielson Online) with users dropping the service after a month.
Youtube remains one of the largest and most effective video sharing site in the market. Naturally, with the improvement of digital technology, sharing videos was an obvious step for the online community. It’s not surprising that Youtube met with extraordinary popularity that’s still rising even today. Its reported that Youtube’s bandwitdh in 2007 consumed as much bandwitdh as the entire world wide web in 2000. Companies have engaged the site to market their products. Vloggers who were virtually unknown suddenly rose to massive fame. People suddenly lost hours of their day just watching videos on Youtube.
Although not a social networking site in the strict sense, Youtube does offer an immense level of connection in the form of comments, video replies, subscriber systems and private messaging. The site is easy to use, and highly accessible through most digital devices.
The revenues earned from the site is gradually increasing, but Google still hasn’t figured out how the site can be used to earn profits. Youtube is constantly evolving and changing together with digital technology so it would stay in operation into the far future.
Other worthy mentions
Linkedin : More for the businessmen. A site that could widen your range of business contacts. Your profile page is your resume here.
Flickr : Although you can’t call it a social networking site in the strictest sense, the site offers more than just image sharing. You can also set up a profile, add friends and create groups.
Revver : The very first video hosting site to share all revenue generated by a video on their site with the video’s owner 50/50. Several video hosting sites are starting to do the same, but Revver shares revenue for all videos (Youtube requires you to have at least 500 subscribers).
Delicious : Hate the name, kinda. Its a social bookmarking site that’s pretty useful if other social news sites couldn’t already do the same. It takes it to a new level with rating systems however and is helpful when your in need of some recommendations into sites.
Digg : Same as Delicious in several respects. Digg has a top 100 Digg Users system that rewards top one hundred users with more traffic. You can ‘dig it’ or ‘bury it’ depending on how useful you thought the link was.
XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>|
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