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ukfast hosts first Digital Entrepreneur of the Year Awards

Function MosImageExt_popup(URL, width, height, caption, caption_pos, caption_align) { if (typeof window_width == 'undefined' || typeof window_height == 'undefined') { var window_width; var window_height; if( typeof( window.innerWidth ) == 'number' ) { window_width = window.innerWidth; window_height = window.innerHeight; } else if( document.documentElement && ( document.documentElement.clientWidth || document.documentElement.clientHeight ) ) { window_width = document.documentElement.clientWidth; window_height = document.documentElement.clientHeight; } else if( document.body && ( document.body.clientWidth || document.body.clientHeight ) ) { window_width = document.body.clientWidth; window_height = document.body.clientHeight; } } if (window_width > width && window_height > height) { width = parseInt(width) + 10; height = parseInt(height) + 70; } else { width = parseInt(640); height = parseInt(480); } var left = Math.round((window_width - width) / 2); var top = Math.round((window_height - height) / 2); URL = 'http://www.how-do.co.uk/' + URL; day = new Date(); id = day.getTime(); self['popup_image_'+id] = window.open('about:blank','popup_image_'+id,'toolbar=0,scrollbars=0,location=0,statusbar=0,menubar=0,resizable=0,width=' + width + ',height=' + height + ',left=' + left + ',top=' + top); self['popup_image_'+id].document.write('

Spinning a Multilingual Marketing Web

The fundamentals of launching a simple, useful and user-friendly business web portal don’t take a great deal of time to master.

Some budding business owners may be naturals at it, whilst others may opt to farm out specific elements of the setting-up process, especially with aspects requiring some coding knowledge or significant insight into complex technical Web applications.

Regardless of what route a business takes towards developing its website, it’s essential to remember that the design part is just a small element of the process…the maintenance and management of the site is crucial too,

Moreover, there’s little point having a beautiful website that meticulously reflects all your business offerings, if nobody in the online community can find your site. And this is why you also have to market your website accordingly, to ensure your key target audience can find your site among the millions of other websites on the World Wide Web: identifying how to maximize your visibility on a very crowded internet should be a key consideration.

Search engine optimization (SEO) is one of the most effective internet marketing tools available to 21st century businesses and is an art worth mastering. There are a number of key steps that business owners can take to make sure their company’s website ranks highly on search engines for their industry’s most relevant key search terms, which are: on-page optimization (include keywords on your company website), link-building (get links to your website from ‘trusted’ websites) and pay-per-click (PPC) advertising.

This would make for a full-on article in itself. From an international standpoint, however, there are a few factors you must consider in addition to the above.

Firstly, you must buy a locally hosted domain name in the target country. It may just be your company name with a local domain extension, for example .at in Austria or .nl in the Netherlands. From an SEO perspective, the location of your web hosting company is crucial as search engines use this data along with other factors such as domain extensions when determining overall search engine rankings in a specific country. Your web host’s server should be located in your target country, so be sure to ask this before committing.

The Aggressively Affordable Shopkeeper

It isn’t as difficult as you may think to get a viable eCommerce web presence. If you want to get started in the “web-preneur” market, then the first step after brainstorming your idea and narrowing it down would be to get all your tools in place to make it happen.

One of the best package deals would be an affordable shopkeeper, where all your eCommerce needs can be attended to without breaking the bank. The shopkeeper bundle would take care of all things pertaining to an eCommerce site, including a shopping cart, catalog, payment gateways, website design and some tracking capabilities for accounting.

Of first importance, then, would be to find a quality, affordable shopkeeper solution–then more assets can be allocated to other things such as marketing the site and SEO concerns.

The more assets that can be tasked to marketing and SEO functions, the better your site will do sooner. With that in mind, the more functionality a shopkeeper package affords, and the sooner your site can be translating your hard work into a growing bank account, the more affordable the software is.

With several competing solutions out there, what is an affordable shopkeeper? What functionality should you be looking for? These are questions that need to be dealt with on a spreadsheet as you shop around. Many shopkeeper solutions are being offered by different hosting companies, as web hosting companies compete for your business. The more solutions on the market, the more affordable shopkeeper solutions will emerge.

The main question in any shopkeeper solution is really contingent on how well the software will adapt to and promote your particular brand. Another follow-up question that needs to be asked is, “What is your technical skill?”

On the one hand, if you can customize just about any shopping cart software on your own, then you can save yourself more money than the average Joe. There are plenty of open source shopping carts available, one of the biggest components to any online shop.

On the other hand, time is money: the sooner you can have your site up and running, the better. It may be worth it to simply buy shopkeeper software or to find a service provider offering such with their hosting package, than it will be to re-invent the wheel.

Since time is money, whatever solution will grant you a customized website the soonest should be the solution you attend to. The sooner you can recover your start-up costs, the better. Even if you can “re-invent the wheel,” so to speak, on your own, the question is, “How long did that take you?”

If your competitor fires up a couple of competing web stores in the time it takes you to tinker with your first one, then it didn’t matter how much it cost him: you’re already behind the game. Consider timing as a major player as you search for an affordable shopkeeper. Business doesn’t wait for anyone.

Alexandria Marx provides creative business services for startups on how to start a business on the Internet and make money. Did you find this Ecommerce Solution useful? You can find out a lot more by going to http://www.ShopkeeperUSA.com where you find new ecommerce website software that features an affiliate link that makes you money above and beyond your store sales revenue!

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